Wyndham appoints Line Digital as EMEA digital partner

Wyndham Hotel Group has appointed award-winning Line as its key digital agency in Europe, Africa and the Middle East.

One of the world's largest hospitality companies, Wyndham Hotel Group selected Line to provide technical, creative and strategic support on three continents following a multi-agency pitch. Responsible for managing the world-renowned corporation's digital direct response projects, Line is also providing site updates across a portfolio of famous brands that includes Wyndham, Ramada and Days Inn.

"Like many global players, Wyndham faced the challenge of trying to enhance its online brand presence in Europe, the Middle East and Africa. We're delighted to be working across these regions to define a new, consistent and engaging experience for the company’s customers across all its key brands, and will be implementing a number of exciting new projects over the course of 2010," said Ross Laurie, Managing Director at Line

Charged with the ongoing creation of direct response assets, over the next two years, Line will develop a series of online tools designed to help improve user experience and increase sales, including integration of hotel availability and information for the Days Inn chain into Google Maps. In addition to handling the migration of the Italian, German and Austrian Ramada sites to the company’s core TeamSite platform, the creative digital agency will also work collaboratively with both Wyndham's technology team and the Group's Hong Kong-based APAC agency.

"The scope and breadth of our online activities continues to grow. We were looking for an experienced creative and strategic agency to provide practical support and advice as the company continues to develop its digital presence. Line's winning reputation and extensive market experience made them the natural choice for the job," said Andrew Dufty, Wyndham Hotel Group Vice President International Marketing.